Several of Chicago’s premier communication companies and clients joined Northwestern University's Medill Integrated Marketing Communications program to celebrate the 100th anniversary of modern advertising, which got its start in The Windy City.

The event, titled “The Past. The Present. The Future. An Effective Marketing Communications Symposium,” honored Albert D. Lasker, who is regarded as the father of modern advertising.

This video that was used for "The Future" installment, features Chicago industry leaders discussing the future of advertising.